Digital PR
Authority signals that search and AI engines weigh, real mentions and real backlinks, come from earned media rather than paid placement. SoftSapien runs digital PR campaigns built specifically to earn those signals.
What's Included
How This Works
- Digital PR strategy targeting outlets and publications relevant to your actual industry
- Earned media campaigns built around genuinely newsworthy angles, rather than generic pitches
- Authority signal tracking so campaign impact is measured, rather than assumed
Answers, Direct
Digital PR FAQ
How is digital PR different from traditional PR?
Digital PR is built specifically around earning the backlinks and mentions that search and AI engines weigh as authority signals, rather than media coverage for its own sake.
How long does it take to see results from a digital PR campaign?
Authority signals build over time; most campaigns are structured as ongoing programs rather than one-off pushes.
What does digital PR actually involve?
A strategy targeting outlets relevant to your industry, earned media campaigns built around newsworthy angles, and authority signal tracking to measure impact.
How much does a digital PR engagement cost?
Cost depends on campaign scope and outlet targeting, scoped as an ongoing program rather than a flat one-time fee.
Who owns the media coverage and outreach documentation at handoff?
You do. Coverage records, outreach documentation, and authority tracking reports transfer to your organization at handoff.
Which types of outlets do you target?
Scoped to publications relevant to your actual industry and audience, not a generic media list applied to every client.
What industries have you run digital PR campaigns for?
B2B technology, financial services, and healthcare, among others, where earned authority signals support both search and AI-engine visibility.
How do you find a newsworthy angle if we don't have obvious news?
Through research into your data, expertise, and market position, since most organizations have a newsworthy angle even without a product launch.
Can digital PR work alongside our existing SEO efforts?
Yes. Digital PR and technical SEO are commonly coordinated together since backlinks earned through PR directly support SEO authority.
How quickly can you start a digital PR engagement?
Every inquiry gets a response within 2 business hours.
Ready to talk through Digital PR?
Start with a 30 minute discovery call. No sales deck, just architects.
Talk to Our Team