Performance Marketing
Paid campaigns optimized for clicks or impressions can look successful while generating no real pipeline. SoftSapien manages paid acquisition strategy measured against actual pipeline results.
What's Included
How This Works
- Campaign strategy built around your actual pipeline and revenue goals, rather than vanity metrics
- Channel selection and budget allocation based on where your real buyers actually are
- Ongoing optimization measured against pipeline contribution rather than click-through rate
Answers, Direct
Performance Marketing FAQ
Which paid channels do you manage?
Scoped to where your actual buyers are active. We don't default to one channel regardless of fit.
How do you tie ad spend back to actual pipeline instead of clicks?
Through conversion tracking connected to your CRM, so spend is measured against real pipeline and revenue outcomes.
What does performance marketing management actually involve?
Campaign strategy built around your pipeline goals, channel selection based on where your buyers are, and ongoing optimization measured against pipeline contribution.
How much does a performance marketing engagement cost?
Management fees are separate from ad spend and scoped to the number of channels and campaigns in play, sized after an initial strategy review.
How long before performance marketing campaigns show results?
Paid channels typically show initial traffic and lead data within weeks, with pipeline-quality data building over 2 to 3 months as tracking matures.
Who owns the campaign accounts and tracking setup at handoff?
You do. Ad accounts, tracking configuration, and reporting dashboards transfer to your organization at handoff.
Do you manage the ad budget, or just strategy?
Both, typically. Budget allocation across channels is managed as part of the ongoing optimization work.
What industries have you run performance marketing for?
B2B SaaS, financial services, healthcare, and e-commerce, among others, with a pipeline or revenue goal behind the spend.
Can you take over campaigns already running with another agency?
Yes. We review existing campaign and tracking setup first before proposing changes.
How quickly can you start a performance marketing engagement?
Every inquiry gets a response within 2 business hours.
Ready to talk through Performance Marketing?
Start with a 30 minute discovery call. No sales deck, just architects.
Talk to Our Team