Business Consulting
Go-to-Market Planning for a New Software Product
Building software is half the work. This guide gives a practical go-to-market structure covering customers, pricing, channels, messaging, r…
Tag
Brand Strategy
4 articles
Business Consulting
Brand Positioning for Technology Companies: A Working Method
Positioning decides which customers you pursue and how you explain your value. This guide gives a five-step method from evidence gathering…
Business Consulting
Thought Leadership Programmes: How B2B Firms Build Them
Buyers of complex services choose who they trust. This guide covers topic choice, evidence, expert voices, formats, process, promotion and…
Business Consulting
Brand Strategy Workshop: Questions to Answer Before a Rebrand
A rebrand is costly and visible. This guide lists the questions to answer first, how to run the workshop and what to produce before any des…