Business Consulting
Building a Business Case for a Technology Investment
Proposals that win connect spend to outcomes. This guide gives a ten-part structure for a technology business case with costs, benefits, ri…
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Business Consulting
Advisory, brand strategy and corporate communications insights for leaders steering growth and change.
10 articles Explore Business Consulting services
Business Consulting
Corporate Communications During a Technology Incident
The first hours of an incident shape trust. This guide covers preparation, the first hour, writing updates, audiences, breaches and the rev…
Business Consulting
Go-to-Market Planning for a New Software Product
Building software is half the work. This guide gives a practical go-to-market structure covering customers, pricing, channels, messaging, r…
Business Consulting
Brand Positioning for Technology Companies: A Working Method
Positioning decides which customers you pursue and how you explain your value. This guide gives a five-step method from evidence gathering…
Business Consulting
Business Advisory Consulting: When to Bring In an Outside Adviser
High-stakes decisions benefit from independent advice. This guide explains when to hire an adviser, how to scope the work, pick a partner a…
Business Consulting
OKRs for Technology Teams
Technology teams juggle roadmaps, incidents and requests. This guide covers writing OKRs, examples by function, scoring, cadence and common…
Business Consulting
Strategic Roadmapping: Turning a Vision Into Quarterly Priorities
A roadmap links vision to priorities people can plan around. This guide covers goals, evidence, scoring, capacity, formats, governance and…
Business Consulting
Vendor Management for Technology Buyers
Every supplier adds capability and a dependency. This guide covers tiers, due diligence, contracts, performance management, risk monitoring…
Business Consulting
Thought Leadership Programmes: How B2B Firms Build Them
Buyers of complex services choose who they trust. This guide covers topic choice, evidence, expert voices, formats, process, promotion and…
Business Consulting
Brand Strategy Workshop: Questions to Answer Before a Rebrand
A rebrand is costly and visible. This guide lists the questions to answer first, how to run the workshop and what to produce before any des…